About me

Iā€™m an industry-active UX leader, with a background in design, product, research and software development.

I am also a gamer, jigsaw puzzler and mother of two bunnies, to whom I give free rein of my place in London, UK.

Career

Currently, I direct Product Design for the Language Learning division at Pearson, one of the largest education company. I lead a team of 12 professionals, including product designers, service designers, UX researchers and writers.

Previously, I have successfully introduced and scaled the function of UX Research at Zego, InsureTech, where I led the design team through hypergrowth from a mere 3 people to a 16 people, multi-layered org.

I am also known for creating Volta, the first design system at Vonage back in 2018, and leading its adoption until it was integrated in all products globally.

Advocacy

Since confirming my autism in 2020, I am highly focussed on improving diversity awareness and practices in the tech and creative industries, speaking publicly on neurodiversity and how radical inclusivity in culture and creativity is a far more brilliant way for businesses to do things.

You can learn more about my views in an episode of the podcast Brave UX, and I dived deeper for my keynote at DesignFAO 2022.

About image
  • 2022
  • Panelist at Managing Stakeholders

    (November 2021)
  • Left

    Zego

    InsurTech startup in London, offering product for gig economy drivers.

    I established the Research function and scaled the Experience team from 3 to 16 people strong.

    and joined

    Pearson Education

    The largest education company in the world. Previously a publisher, now going through a digital transformation.

    I head up the UX function in the Language Learning division.

    as a Director of Product Design for the Language Learning division

    (September 2021)
  • Levelled up to Head of Design and Research

    (January 2021)
  • 2021
  • Autism Diagnosis

    (August 2020)
  • Co-active

    In-person and online coach training and leadership development organization founded in 1992

    leadership experience

    (August 2020)
  • Left

    Vonage

    American cloud communication provider based in New Jersey, with offices in London, San Francisco and Tel Aviv.

    I created their design system and supported the substantial growth of the team.

    and started at

    Zego

    InsurTech startup in London, offering product for gig economy drivers.

    I established the Research function and scaled the Experience team from 3 to 16 people strong.

    as Lead Product Designer

    (January 2020)
  • 2020
  • Keynote Genesis of the design system at Vonage at the DSL x NYT meetup

    (May 2019)
  • Levelled up to Design Manager

    (October 2018)
  • Accepted at

    Identity School of Acting

    , Advanced level

    (June 2024)
  • Left TotallyMoney and joined

    Vonage

    American cloud communication provider based in New Jersey, with offices in London, San Francisco and Tel Aviv.

    I created their design system and supported the substantial growth of the team.

    as Senior Product Designer

    (September 2017)
  • 2017
  • Left Wonga and joined

    TotallyMoney

    UK FinTech with lender comparison and credit score tools, to help with good financial choices and education.

    I was their main Product Designer for 3.5 years

    as Product Designer

    (November 2013)
  • 2013
  • Sadly left KiwiLabs (Italy) and joined

    Wonga

    FinTech offering short term loans. My first job in the UK.

    as Web Designer

    (March 2012)
  • 2012
  • Moved to London!

    (August 2011)
  • Joined

    KiwiLabs

    A small Italian studio producing educational iPhone apps for children.

    As the sole designer there, I did everything from design, to asset production to illustrations.

    (Italy) as Web Designer, designing and illustrating educational iPhone apps for children

    (January 2011)
  • 2010