Experience strategy

I work in close partnership with Product Leadership, bringing design thinking and a focus on customer centricity to craft roadmaps that solve real problems in innovative ways, with an edge in the market.

  • Leading North Star experience visions to break siloes and align on direction
  • Bridging across disciplines to form holistic views of the end-to-end experience
  • Coaching on daring-but-sustainable product methodologies to promote outcomes over output
  • Promoting customer connection by using the right research methods at the right times in the product lifecycle

Design Leadership

I have a lot of experience in leading digital UX teams who work in partnership with product and technology throughout the agile cycle.

My orgs., whether in start-ups or corporations, have always been highly collaborative, safe, creative spaces where designers, researchers and UX writers can do their best work and grow in their careers.

  • Scaling up orgs. while maintaining momentum and a healthy culture
  • Hiring brilliant, diverse people and focus on enabling them to do their best work
  • Establishing sustainable UX practices that enable consistent customer acquisition and retention
  • Promoting a supporting, non-competitive environment where complementary skills are encouraged to collaborate
  • Coaching individuals into leaders and managers, building on their potential and strenghts
If you'd like to discuss opportunities to work together, and see some examples of my work, feel free to send me a message 📧